About Us


Iron Rebel represents a community of hardworking, strong, disciplined and determined athletes - all striving to be the best!

Founded by Shelley Denison in 2010, who partnered with IFBB Pro Bodybuilder John Meadows, Elite Powerlifter Andy Huang and IFBB Pro bodybuilder Luke Carroll, the team at Iron Rebel lives and breathes extreme athleticism.

Located in Irvine, California, and worn around the world, Iron Rebel represents the most elite line of premium Fitness apparel and gear that can be worn in or outside of the gym. Our clothing line represents the type of person that strives to build a strong body and mind, and is inspired to live, look and feel their best! With a design-with-purpose approach, we've created a contemporary fashion with an edge, for street style enthusiasts. 

If you want the very best in clothing, wraps, compression sleeves and lifting gear, that are tested and made to last for intense gym goers, our Brand is for you! We are proud and serious supporters of both bodybuilders and powerlifters, sponsoring shows, meets and athletes all over the world. Our team is built by countless powerlifting fans and driven warriors, who strive to be their best in and outside of the gym.

If you live and breathe weights and fitness, you are already an Iron Rebel. Whether just starting your Bodybuilding journey, interested in doing your first Powerlifting or Strongman competition, need the best gear for your local gym workout or if you are already an Elite world class athlete, we want to be part of your hard-won journey.  You work hard, so we do too.

We are focused solely on delivering the highest quality and best-looking apparel and gear on the market. Join our community today and see why we are the Best around, because we are.

Customer Testimonials

My man LOVES these clothes! He works out every day and trains clients so he likes to look professional. He said these are the most comfortable clothes ever. I have ordered him so much. Christmas, Birthday, Valentines Day....Iron Rebel was a go to for gifts for him. THANK YOU!

Kristine Milliman

Always easy shopping with IR. The best part is knowing how high quality of a product I’m getting. Will keep coming back over and over.

Erik McGee

One of the best companies in the industry, I love what they stand for and the athletes that represent the company. Keep it up Iron Rebel you’ll always have my business.

Brian W.

Your team and website are great to deal with.I love this brand I just got myself into the the gym again at 44 after overcoming addiction and watching Luke’s videos got me motivated to get moving and make some real changes in my life!I was finally accepted as an ambassador I’m so grateful thank you so much to everyone one there!!

Jason S.

Your emails keep me up to date! The website is very organized. I bought something for my bf for Christmas and he’ll love it!! I liked the clothes so much I purchased some for myself. New favorite gym clothes, way better than gym shark! Keep killing it.

Carley H

site was easy to use, have been purchasing iron rebel products for the past 2.5 years! Awesome company.

Daniel K.

Great service allowed me to return my sleeves that didn’t fit and get a size up with no issues.

Jacob T.

Your clothing line is awesome! Looking forward to getting the hoodie , hat & another pair of shorts here very soon.....thank you!

Andre Sherman

Ordering was easy. When it comes to clothing, Iron Rebel will even list the height/weight of the individual modeling it and what size they have on to give you an even better idea. They kept me up to date on every step of my order and everything was shipped quickly. Great quality and love the items I purchased.

Walter Brown

Would of likeD to open each product With a New Window Instead of using the back button each time. Other than that -the Webpage layout is easy, To view and to use

Ray Hamad

Easy to use website, we like that the models are actually big and muscular so easier to determine sizing. Also appreciate including the models clothing size. Prices are right, quality is always awesome!

Ally Ball

I received my shirts and they are exactly what I’ve been looking for. Made for athletic builds and they look great too. I will be ordering more of these. They came fast as well. I dealt with Andy and he was great. Thanks IR

Abe Harrington

Great products at great prices. Customer service is top notch as well. Would definitely recommend shopping at Iron Rebel to a friend.

Todd stone

Always a great experience, fast shipping, quality of merchandise and service with Iron Rebel. Would definitely recommend the products and site to others.

Dante Eversley

Everything I have purchased from Iron Rebel I've absolutely loved and I've brought alot. You can't go wrng with any purchase.

The Best Their is

Always have a great experience dealing with IR. Ordering from Canada, it is easy and simple and shipping is spot on too. The quality of clothing for the gym is the best i have seen and worn. I still have shirts I've ordered from 2018, a little faded, but still in great shape. Thanks IR

Dean Clarke